One ranked decision. Every morning. No brief required.

The hardest part isn't
the work. It's briefing
the people doing it.

Agencies, specialists, courses, dashboards, AI tools — they all need a brief. And a clear brief takes hours you don't have, on the day you don't have them. Merchint doesn't ask for one.

Get started → See how it works

The common thread

Every tool you've tried needed a brief.

The pattern isn't the tools or the specialists — it's that all of them require you to translate the state of your business into a clear enough question for something or someone else to act on.

🏢

Agency retainer

$5,000 / month

Two months in, still not enough time to write the creative brief, update the audience strategy doc, and respond to every "what's your goal?" email. They needed the brief before they could start.

📧

Email specialist

$3,000 / month

Knew Klaviyo inside out. Still needed you to tell them what to send, to which segment, and why. The brief was on you. It always was.

🎯

Google Ads specialist

$2,000 / month

Three months before realising the results weren't landing. In hindsight, the strategy sessions that should've been the brief never happened consistently. Same problem, different channel.

📚

12-month coaching program

$2,400 / month · minimum contract

Eight hours of group calls per week, on top of the course work. The frameworks were solid. The problem was you still had to figure out how they applied to your specific store, your markets, your margin profile. Still briefing. Just briefing yourself, slower.

🤖

AI tools with credits

$50 / month each

Paid every month. Used occasionally. Required knowing what question to ask, how to phrase it, which data to provide. The brief was still the bottleneck — it just felt cheaper to ignore.

Collective spend on tools that needed a brief

$50,000+

"The common denominator: everything needed a brief. And a busy founder doesn't have time to brief."

A different model

Merchants shouldn't have to brief their tools.

The brief is where time goes to die. The brief is the thing every agency, course, and dashboard puts back on you. Merchint watches your store and removes the brief entirely.

Every other tool or specialist

Brief-first. Always.

Their value only unlocks once you've told them the state of the business, the question you're trying to answer, and the context they need to help.

Agency: "What's your goal for this campaign?"
AI tool: "What would you like me to help with today?"
Analytics dashboard: opens to 14 charts. None of them tell you what to do first.
Coaching program: great frameworks. Your job to figure out how they apply.
Specialist: expert at execution. Needs you to direct the strategy.

Merchint

No brief. One call.

Merchint reads your Shopify orders, ad spend across Meta and Google, inventory sell-through, and margin every day — and surfaces the one move worth making.

Open the dashboard. The decision is already there.
See the reasoning — ROAS, margin, spend trajectory, stock urgency.
Approve or skip. Either way takes under 30 seconds.
No email to write, no meeting to prep, no prompt to craft.
Out of sight, out of mind is the risk. Merchint keeps the critical stuff visible — without you going looking for it.

Under the hood

What replaces the brief.

Three data sources, synthesised into one ranked call. The brief is replaced by the system doing the translation work automatically.

1 Read everything

Shopify, Google, Meta — simultaneously

Every morning: Shopify order truth, Meta spend and frequency, Google campaigns and PMax search terms, inventory sell-through by collection, and contribution margin. The whole business picture, not one channel's version of it.

2 Rank the day's move

One decision. Not ten insights.

Most tools surface everything and let you prioritise. Merchint ranks into one call: the ad budget to adjust, the email to send, the stock to clear, or the campaign to leave alone. The prioritisation is the product.

3 Show the reasoning

Not just what. Why — in plain language.

The recommendation comes with the numbers it's based on, the rule it's applying, and the context that makes it relevant today. You can approve it in 20 seconds, or disagree and skip. Either way, it's logged.

Today's action · Manager tier

Friday 16 May 2026 — generated at 2:14am NZT

Send a promotional email to lapsed customers who purchased Classic Black (90+ days, no repeat). Sell-through on this SKU is at 22% with 4.2× urgency. Clearance at 20% off keeps margin above cost floor.

Why today: Stock urgency crossed the 2× threshold overnight — the lead time model shows 6+ reorder cycles of capital tied up if this SKU doesn't move. Ad spend on this collection is returning 1.4× ROAS, below the 2.4× floor. An email to a warm cohort costs nothing in ad spend and has historically moved 14–18% of targeted stock within 30 days for this store.

Pricing

Pick the role you're hiring.
No credits. No contracts.

Flat monthly rate. Cancel any time. No 12-month minimums. No usage meters. No briefing required to start — install takes two minutes.

Analyst

$49 USD/mo

The daily call across your whole business — ads, inventory, email — in one ranked decision.

Today's Action — one ranked call daily
Blended ROAS + true MER
Estimated business profit (net profit view)
Inventory health signal
Business Memory — decision log + outcome tracking
Growth Runway

Built by a founder who'd tried everything else first.

Install takes two minutes. No onboarding call, no strategy session, no brief. Open the dashboard the next morning and the first call is already there.

Get started → How it works

Billed through Shopify · Cancel anytime · No minimum contract

The hardest part isn'tthe work. It's briefingthe people doing it.