Shopify, Google, Meta, and your email platform each have an AI now — and each one optimizes for its own platform, using numbers that don't include your costs. Merchint is the layer above them: it blends your real orders, ad spend, and cost of goods into true profit, then tells you the one move worth making today.
Connect your channels
Install from the Shopify App Store, then connect Google Ads and Meta in a couple of clicks. Merchint syncs your orders, ad spend, and product costs daily — no pixel surgery, no spreadsheet exports.
Your true profit gets built
Every day, Merchint reconciles what the platforms claim against what your store actually sold — revenue net of tax, minus ad spend, minus the real cost of every item shipped. Platform-reported returns are shown for what they are: the platform's own scorecard, not the truth.
One action a day, with the math attached
Each morning you get one recommendation — scale, trim, fix, or hold — sized against your profit ceiling so it can't breach your margin. Apply it in one click, or dismiss it and Merchint remembers why. Some days the action is "spend less." Platform AIs will never send you that one.
What that looks like in practice
Location-aware catalog feeds
Never pay to advertise a product that's sold out in that country.
Merchint builds your Google and Meta product feeds per market, from the stock that's actually available in each warehouse. A product that's out of stock for Australian customers drops out of your Australian ads automatically — while it keeps selling in NZ. New arrivals get flagged per market, so launch budget goes where the product actually launched.
Margin-safe bundles
Lift order value without ever discounting into a loss.
Any app can apply a bundle discount. Merchint's bundles are computed live at checkout from each item's real price, capped at a ceiling you set — so a later price change can't quietly stack discounts below your floor. It also picks which products can profitably carry a bundle in the first place, using their actual margins.
Dynamic pricing
Prices that follow how fast each product actually sells — with a hard floor.
Slow movers get measured, revertible price moves to clear before they become dead stock; strong sellers hold their value. Every change respects your margin floor and works per market through Shopify's own price lists. Nothing moves without your approval.
Google Ads waste removal
Stop paying for clicks that were never going to buy.
Merchint reads your search terms, keywords, and Performance Max product spend the way an auditor would: where the money went, what it returned against real orders, and what to cut. Negative keywords, product-level exclusions, and budget trims come as ready-to-apply actions — with the dollar figure they save attached. Try it before installing anything: the free Google Ads audit runs this on 12 months of your account, read-only.
Per-market profit ceilings
Know the most a new customer can cost you in each country — and stay under it.
NZ, Australia, and the US are different businesses: different shipping, different lifetime value, different margins. Merchint computes an acquisition-cost ceiling per market from your own numbers, then judges every campaign against the right one — so a market that looks bad on platform ROAS can be seen for what it is, and one that looks fine can be caught overspending.
Business Memory
Every decision, outcome, and lesson stays yours — and compounds.
Each action is measured against your orders at 1, 3, and 7 days. What worked, what didn't, and why gets remembered on your store's own data. Cancel an ad platform and its model of your customers stays with the platform. Merchint's memory of what works for your business belongs to you.