Most Shopify founders can answer the revenue question in three seconds. The profit question takes thirty minutes — or it doesn't get answered at all.
Every morning you open three tabs. Each one tells you something real. None of them answer the only question that actually matters: was yesterday profitable?
Estimated business profit is what's left when everything that costs you money has been accounted for. Not gross margin. Not platform ROAS. The actual daily result from running your store.
Shopify knows what actually sold. Google and Meta don't. Merchint uses Shopify as the revenue source of truth — then deducts what you actually spent on both platforms.
Your product costs are locked at the price they were when the order came in. If your supplier raises prices next month, your historical margins stay accurate.
Enter your monthly fixed costs once — rent, staff, software subscriptions. Merchint spreads them across each day so you see the true daily cost of keeping the lights on.
Syncs daily at 2am. By the time you open your phone, yesterday's number is already there. No spreadsheets. No manual pull. Just the answer.
Once you know the number, you can see it in context. The Growth Runway chart shows how your cost layers stack up against revenue — and how much room you have to spend before you'd be acquiring customers at a loss.
Days where the cost stack sits below the revenue line: you made money. Days where it's above: you didn't. The dashed ceiling shows the point where spending more would cost more than a customer is worth over time.
Once Merchint knows your number, it produces one ranked recommendation — what to act on today across your ads, inventory, and marketing. Not a list of insights. One call, with the reasoning shown.
Without the daily estimated profit figure, Today's Action is just a platform recommendation — ROAS up, spend more; ROAS down, spend less. With it, the recommendation is grounded in whether the business actually made money, not whether the platform metric moved.
The Analyst plan gives you the daily profit figure and one ranked daily action. Every other tier builds on top of it — campaign depth, ad-set level calls, inventory signals, market LTV.
Flat monthly pricing · No credits · No contracts · Cancel any time from Shopify
Revenue is what came in. Profit is what's left. Merchint does the maths — so you always know which one you're looking at.
Billed through Shopify · Cancel anytime · Your data stays intact if you change plans
Merchint